Link building strategy: a successful approach in 6 steps

8 February 2024 Camille Cunningham

SEO is all about creating a great experience for the people visiting your website, or seeing your snippet in the search results. That’s why a lot of your SEO efforts will likely be focused on things like content, UX and pagespeed. Efforts that help you optimize your page or website overall. As they should! They …

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Link building strategy: a successful approach in 6 steps


Yoast SEO 22.0: Supporting Organization schema

6 February 2024 | 6 Comments Edwin Toonen

Recently, Google announced an update on how it uses business details in search. To help you make the most of that, we are happy to announce Yoast SEO 22.0, which expands support for Organization structured data. Here, you’ll find how we help Google understand everything about your company. Expanded support for Organization schema Yoast SEO …

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Yoast SEO 22.0: Supporting Organization schema

Local business listings with Schema.org structured data

1 February 2024 Edwin Toonen

One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. Adding structured data to your site can help search engines understand your business and how it performs. For this reason, you must add your NAP details, store/location map, reviews, and images. Find out …

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Local business listings with Schema.org structured data


The importance of accessibility in WordPress

30 January 2024 Camille Cunningham

WordPress and the community around it are very committed to making websites as accessible as possible. Websites should be accessible to every visitor and anyone should be able to use WordPress to create their website or application. To keep accessibility top of mind, there’s a dedicated Accessibility Team that provides expertise and further improves WordPress …

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The importance of accessibility in WordPress

Use AI to drive foot traffic to your local business

24 January 2024 | 2 Comments Edwin Toonen

Local businesses thrive on foot traffic. As consumers turn to their devices first, having a solid online presence is paramount. Generative AI is a helpful tool for finding innovative ways to boost local SEO and captivate potential customers. This article will explore how using this AI technology can transform your local business presence. AI content …

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Use AI to drive foot traffic to your local business


Yoast SEO 21.9: Maintenance and more optimizations

23 January 2024 | 2 Comments Edwin Toonen

As a site owner, you understand the significance of SEO in driving organic traffic and increasing visibility. Keeping your SEO efforts up to date is essential to stay ahead of the competition. The same goes for developing an SEO plugin — to keep you at the top of your game, we need to be at …

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Yoast SEO 21.9: Maintenance and more optimizations

How to create great headlines without using clickbait

22 January 2024 Agnieszka Szuba

Most people know that using clickbait headlines to get people to visit your page is a pretty bad idea. People don’t like it, and search engines and social media platforms don’t either. But how do you craft an enticing SEO headline without using clickbait? And what even is the line between a catchy title and …

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How to create great headlines without using clickbait