SEO blog

With the current trend of larger and larger header images being used on homepages, there is one thing that seems to be forgotten a lot: the purpose of a website. How often have you found yourself browsing a website, to find out only after a couple of minutes what it is the website owner wants …

Comments are awesome, but the WordPress comments system is sometimes slightly lacking. Several large sites have, in the first few months of this year, announced they were no longer allowing comments. We, at Yoast, don’t understand that. We’ve found that there’s huge value in discussing our posts with our community. Over the years, we’ve made several plugins that all …

Both WordPress SEO Premium and the free version of WordPress SEO have been updated to version 2.2. This new release brings quite a few changes and some nice new additions. We’ll explain the changes in this post. Security fixes This release contains a fix for a potential XSS issue in the admin, specifically the snippet preview. It was caused by issues …

At Yoast, we’re all really busy in the preparation for YoastCon next Wednesday, as you will understand. When us SEO people are really busy focussing on other stuff, Google tends to ‘surprise’ the online community with breaking news, algorithm updates or other developments that really need our attention as well. How is that, you might …

Over the years, our avatars have evolved quite a bit. Paul Madden created the first avatar, back in 2007. A few years later, I asked Erwin to improve upon it and he ran off with them. He created many, many avatars. First of me, later on of the entire, rapidly growing, team. Below is an infographic highlighting …

This was the week of the announced Google mobile update. The update has been dubbed “Mobilegeddon” in the SEO industry, but up until today, it wasn’t exactly living up to expectations. The idea though, is very simple: if your website isn’t deemed mobile friendly, it won’t rank as well in mobile search results (which, in itself, …

As we don’t want to drown these release notes in the bigger security news, we’ve made it into a separate post. WordPress SEO 2.1 (both free and premium have the same version number now) contains a series of bugfixes but also some enhancements I’d like to highlight in this post. These changes come on top of …

We’re proud to announce the availability of WordPress SEO 2.0. This release adds new features for Google’s Knowledge Graph and improves the design, layout & usability of the WordPress SEO plugins admin screens in many ways. Google Knowledge Graph Google recently introduced new features for their knowledge graph, allowing you to highlight yourself in the search …

This morning we released an update to our WordPress SEO plugin (both free and premium) that fixes a security issue. A bit more details follow below, but the short version of this post is simple: update. Now. Although you might find your WordPress install has already updated for you. What did we fix? We fixed a …

During one of our recent projects, we noticed something odd. The website at hand, a shop/blog selling organic products, had over 50% of all page views coming from Google Pinterest. Is this really as odd as we felt it was? When you think about it, social search has been stealing ground from Google search for years, which gave us …