Yoast SEO 3.3: content analysis

Today we’re very proud to release Yoast SEO 3.3! Yoast SEO 3.3 is a huge update, with many new features. The most important improvement is the new content analysis. As of today, Yoast SEO checks both the readability and the SEO-friendliness of your articles. But this update contains even more: we’ve expanded our help center …

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Yoast SEO 3.3: content analysis

How we built the Yoast SEO readability analysis

14 June 2016 | 5 Comments Marieke van de Rakt

In Yoast SEO, you’ll find readability checks to help you make your text easy to read. Here, we’ll explain our choices while developing all these checks. What was our methodology, why did we include these checks in the readability analysis? And how did we set them up? Want to know if the readability analysis works in …

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How we built the Yoast SEO readability analysis


A new home for our Google Analytics plugins

Today we’re announcing that our Analytics plugins are getting a new home on MonsterInsights.com. One of the “problems” of a quickly growing business is that you have to choose what to focus on. We’ve made that choice: we’ll focus on building best in class SEO products, from plugins to training programs. We’re very happy to be …

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A new home for our Google Analytics plugins


Shopping cart abandonment

12 April 2016 | 14 Comments Thijs de Valk

We optimize our checkout process continually. To do so, we keep track of our shopping cart abandonment. Why won’t people complete their purchase, even after they have already added your products to their shopping carts? That’s what we’ll discuss in this article. Some of the reasons for shopping cart abandonment are so obvious, that you would almost …

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Shopping cart abandonment

How to optimize your real estate site

16 March 2016 | 8 Comments Michiel Heijmans

There is a significant difference between a real estate site and a ‘regular’ website. Real estate sites have temporary content: when an estate is up for sale, there is a page for it online. But when it’s sold, it tends to leave the internet. In this post, I’ll tell you how to deal with that. First …

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How to optimize your real estate site


Yoast SEO 3.1: Improved snippet editor and primary category

Today we’re releasing Yoast SEO 3.1. It’s a release we’re truly very proud of in terms of functionality but also in the process we’ve gone through. Yoast SEO 3.0 was arguably our biggest release ever, with a lot of changes that needed to happen but it also lead to issues. Yoast SEO 3.1 aims to keep the …

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Yoast SEO 3.1: Improved snippet editor and primary category

How to handle comments on your blog

23 February 2016 | 30 Comments Marieke van de Rakt

When you’re blogging regularly, people will start responding to what you write. Maybe not right away, but as your blog is growing, you’ll have to deal with comments on your blog. Especially when you write about your world view or opinions, some people will disagree with you. You will, in short, have to deal with …

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How to handle comments on your blog